Your goals and objectives may flow from your stated mission. What is your mission? What are your short and long term goals?
Some people and companies have purely monetary goals when they reach out for help. Others want to escape the 'cubicle' and have more freedom. Some want to expand their reach into new audiences. And others are interested in re-branding or dipping their toes into new industries. Yet others have purely noble causes, such as environmental action or educating our children. What are YOUR goals?